Campaign hero image
TaxCloud
Brand & Marketing Design
Overview11
PandaDoc is a document automation platform built to help teams create, approve, and sign better agreements. I shaped a motion-minded campaign system that could move from strategic idea to polished execution across brand, web, and digital.
Role: Creative direction, campaign design, art direction, design systems, and production.
The Challenge
The task was to hold two ideas at once: keep PandaDoc instantly recognizable while giving each campaign a reason to feel new. The system needed room for creative exploration, yet enough structure to protect quality, production efficiency, and speed.
Creative Direction
The visual language pairs dependable templates with expressive campaign moments. Clear typographic rules, adaptable compositions, and a focused set of graphic cues make the work scalable without making it predictable.
Scalable design templates
Creative exploration
Integrated Campaigns — One Idea, Many Touchpoints
A single campaign idea carried across OOH, web, and digital placements. The work was built to adapt in pace and scale while keeping the message, personality, and visual signature intact.
OOH campaign
Web campaign
Digital campaign
Leading the Creative — From Direction to Delivery
The process brought strategy, design, and production into the same conversation. From early concept routes to final files, I guided the work with an eye on clarity, collaboration, and the details that make a campaign feel resolved.
Creative process and collaboration
The Outcome — A Brand Built to Move
The result is a campaign language that can move with PandaDoc: direct when it needs to be, expressive when it earns it, and always recognizable in motion.
Final campaign image
